Sao Paulo (BRASIL) – May 2012
The new entrepreneurial comm unity in Brazil
Many Italians who have made their fortunes here in Brazil are well-known. I consider some of these phenomena in the immigrant community, such as the Matarazzo and Cutrale families, to be “lucky cases”, because the characteristics of the Diaspora communities 50 years ago were much different than today’s reality. When I came to Brazil, Jim O’Neill had just created the acronym BRIC . Today, the concept is so widespread that we are already using the new term BRICST .