"Successful companies focus today on Customer Satisfaction. Price itself is not enough to gain customers’ attention and fidelity. The excellence of price/quality relationship, communications strategies on the brand, good retail distribution and marketing activities allow the companies to anticipate and satisfy its clients’ needs with premium quality products.
Companies have to focus on regular and punctual services related to the product and its quality. Customers choose goods or companies by appraising different facilities: useful and appealing packaging, post-selling assistance, location, and courtesy. Further to this, win strategies could change their effectiveness depending on geographical area and cultural models, which means that successful standards in Europe could not be applied to Latin American markets for instance.
Selecting the appropriate partner to enter strategic market such as Brazil is a crucial point of business.
GM Venture is a Brazilian company leaded by Italian management that symbolizes the perfect trat d’union between Europe and Brazil. GM Venture supports its clients through its significant local network which guarantees business development and competitive advantages to those companies intending to enter this emerging market which today counts about 180 million potential consumers."
Mario Resca
Mario Resca was Second Vice President of Chase Manhattan Bank and was also partner of Egon Zehnder from 1976 to 1991. During that time, he was also Director of Lancôme Italia, RCS Corriere della Sera Group and Versace Group. He is Chairman of Sambonet S.p.A. and Kenwood Italia S.p.A.
In 1995 he was Chairman and CEO of McDonald's Italia to develop the brand visibility in Italy, where the company had over 350 restaurants.
He was appointed as Chairman of the American Chamber of Commerce in Italy, Italia Zuccheri S.p.A. and Confimprese. He is member of the Board, as independent Director, of Arfin, ENI and Mondadori Group. He was Extraordinary Commissioner of Cirio-Del Monte Group from 2003 to 2007.
In 2008, the Italian Government appointed him as General Director of the Italian museums.
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